Getting your visuals right on LinkedIn is the difference between looking like a polished professional and looking like someone who just screenshotted a blurry JPEG from 2012. Because LinkedIn automatically compresses and crops uploaded images, using the exact recommended dimensions ensures your content looks crisp on both desktop and mobile feeds.
1. Profile and Personal Branding Dimensions
Your profile picture and background banner form the digital storefront of your personal brand.
- Profile Picture: $400 times 400$ pixels (1:1 aspect ratio). Your photo should be a high-resolution headshot where your face occupies roughly 60% of the frame. The maximum file size is 8MB.
- Profile Cover Banner: $1584 times 396$ pixels (4:1 aspect ratio).
- Pro Tip on Banners: Keep in mind that mobile screens crop the edges of your banner, and your profile picture overlaps the bottom-left corner. Keep your text, logos, and critical design elements centered or toward the right-center to prevent them from getting cut off.
2. Feed Post Image Sizes
The dimensions of your shared feed posts dictate how much screen real estate your update commands as users scroll through their feeds.
- Link-Post Images: $1200 times 627$ pixels (1.91:1 aspect ratio). This is the golden standard format automatically generated when you share an external article or link.
- Square Posts: $1200 times 1200$ pixels (1:1 aspect ratio). Great for single infographics, data visualizers, or standout quote graphics.
- Portrait / Vertical Posts: $1080 times 1350$ pixels (4:5 aspect ratio). Vertical images take up more vertical space on mobile screens, making them one of the most effective ways to capture attention in a crowded feed.
3. Company Page Dimensions
If you manage an organization page, the sizing specifications differ slightly from personal profiles:
- Company Logo: $400 times 400$ pixels (minimum $268 times 268$ pixels).
- Company Cover Banner: $1512 times 256$ pixels (or $1128 times 191$ pixels depending on layout templates).
Quick Reference Cheat Sheet
| Asset Type | Recommended Dimensions (px) | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Profile Picture | $400 times 400$ | 1:1 | 8 MB |
| Profile Banner | $1584 times 396$ | 4:1 | 8 MB |
| Link Post Image | $1200 times 627$ | 1.91:1 | 5 MB |
| Square Post | $1200 times 1200$ | 1:1 | 5 MB |
| Portrait Post | $1080 times 1350$ | 4:5 | 5 MB |
| Company Logo | $400 times 400$ | 1:1 | 4 MB |
Best Practices for Sharp Uploads
- Choose the Right Format: Use PNG for graphics, charts, and text-heavy images to keep text razor-sharp. Use JPEG for natural photographs to keep file sizes manageable.
- Avoid Oversizing: While LinkedIn accepts files up to 36 megapixels, uploading massive, unoptimized files causes aggressive automated compression, which can ruin your image quality. Stick closely to the recommended pixel grids.
- Check Mobile Display: Always preview your profile or draft posts on a smartphone before hitting publish to ensure no critical details are hidden behind UI elements.
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